Connective3 secures growth investment from Foresight Group

• Connective3 has grown into one of the UK's fastest-growing independent marketing groups
• Employs 140 specialists across Leeds, Manchester and London
• Investment will fund further rapid AI developments, international expansion and acquisitions
• Connective3 partners with brands including HSBC, Adobe and Wren Kitchens

Demand + Performance marketing group Connective3 (“C3X”) has secured growth investment from leading regional private equity and real assets investment manager Foresight Group (“Foresight”) to accelerate its next phase of growth, investing further in proprietary AI technology, international expansion and strategic acquisitions.

Founded by Tim Grice and Vin Chinnaraja, Connective3 has grown into one of the UK's fastest-growing independent marketing groups, employing more than 140 specialists across Leeds, Manchester and London, and partnering with leading brands including HSBC, Adobe and Wren Kitchens.

Connective3 believes the future of marketing belongs to organisations that unite demand generation and performance through AI, replacing disconnected channels with one intelligent growth system. The investment will accelerate that vision, combining brand building, demand generation and performance marketing into a single connected approach that delivers measurable commercial growth.

At the heart of that vision is C3X, Connective3's proprietary AI platform, which connects data, insight and activation across every marketing channel. By combining human expertise with intelligent technology, C3X enables businesses to make faster, smarter marketing decisions, uncover new opportunities for growth and measure commercial impact with greater confidence.

Backed by Foresight, Connective3 will continue investing in C3X, expand internationally and accelerate its acquisition strategy, building a global marketing group designed for the AI era. Working in partnership with the management team, Foresight will provide strategic support and access to its wider network to help the business execute its growth strategy and capitalise on the opportunities created by AI.

Tim Grice, Group CEO of Connective3, said: “Marketing is changing faster than ever. The traditional divide between demand generation and performance marketing is disappearing, and AI is creating an opportunity to connect every part of the customer journey like never before. Our ambition is to build the world's leading Demand + Performance marketing group, combining exceptional talent with proprietary technology to help ambitious businesses grow faster. Foresight shares that vision, and together we're excited about what comes next.”

Vin Chinnaraja, Executive Chairman of Connective3, added: "This investment marks the next chapter for Connective3. What Tim and the team have built is a genuinely connected approach to demand and performance, underpinned by proprietary AI, which is rare in this market. Backed by Foresight, we now have the platform and the capital to take that globally."

Tavia Sparks, Director, Foresight Group comments: "Connective3 is exactly the type of business we look to back at Foresight – a high-quality business led by an ambitious management team, with a strong track record and clear opportunities for growth. The team has developed a differentiated proposition that combines marketing expertise with proprietary technology, and we look forward to supporting the business as it continues to scale through investment in AI, international expansion and strategic acquisitions."

Foresight is one of the UK and Ireland’s leading investor into growing companies. With more than a dozen offices around the UK and Ireland, its investment teams back promising, growing companies, providing equity or debt to meet the needs of founders and management teams wherever they are on their journey. 

By working collaboratively, Foresight provides much more than investment, sharing operational insights, guidance and helping management teams make strategic connections. We are passionate about enabling founders and management teams to build resilient and prosperous companies that have a positive impact on their local communities.